Trump Says Don Jr. “Would Be Probably Good” If ‘The Apprentice’ Is Rebooted; Amazon Prime Video Reported In Talks
During a White House press briefing on April 30, 2026, President Donald Trump said his son, Donald Trump Jr., “would be probably good” to host a rumored reboot of The Apprentice reportedly discussed with Amazon Prime Video.
Key takeaways
- Trump acknowledged reboot chatter and said Don Jr. “has a little charisma” — see the video of the exchange.
- Amazon Prime Video has held early talks after acquiring MGM, but no official deal, casting or production plan has been announced; see The Daily Beast report.
- The original series ran for 14 seasons (including celebrity editions) and last aired in 2017 — background coverage at Fox News.
- Local impact is hypothetical: Sonoma could see short-term boosts if production arrives, but no location plans have been disclosed.
What Trump said at the Oval Office
Standing in the Oval Office during the briefing, President Trump answered questions about the reported reboot with a mixture of memory and caution. He said, “Well, I’ve been hearing it. … He’s a good guy. He’d be probably good. He’s got a little charisma going. You need a little charisma for that sucker.”
“Well, I’ve been hearing it … He’s got a little charisma going. You need a little charisma for that sucker.”
Video of the exchange circulated widely on social platforms; one full clip is available as the video of the exchange, and related briefing footage can be viewed in another briefing clip.
Rumors, platform talk and what is known
Speculation centers on reports that Amazon Prime Video — which acquired MGM and its library — has had early conversations about reviving The Apprentice for streaming. Reporting to date describes interest, not confirmation: producers and Amazon have not announced a deal, casting, or production timeline.
Industry coverage and background about internal casting conversations are summarized in The Daily Beast report. Additional video reporting of the White House exchange is available in the primary briefing video.
Donald Trump Jr.: experience, profile and public role
Donald Trump Jr., 48, has not previously hosted a reality television series. He is known as an executive vice president at the Trump Organization and as a frequent political surrogate. His public profile includes books, speeches, and a large digital audience.
While Don Jr. has been suggested in public conversation as a potential successor or television figure, he has no established reality-host credits, and producers typically seek candidates with broadcast hosting experience.
Producers and the show’s past
The original Apprentice first aired in 2004 and became a cultural touchstone across 14 seasons, including celebrity editions. When Donald Trump left the show in 2015, he publicly floated family members — including Ivanka and Don Jr. — as possible successors. Producers later hired Arnold Schwarzenegger for a 2017 season, which did not replicate the original ratings success.
Coverage of those behind-the-scenes conversations and casting ideas is reported in outlets such as Fox News and The Daily Beast.
Implications for Sonoma, California
Economic impact
A major streaming reboot could generate production spending that benefits hotels, caterers, and local vendors if filming takes place in Northern California. However, no production plans or location permits have been reported at this time.
Political consequences
Sonoma is part of an engaged political region; a Trump family–linked revival could prompt local debate about political figures in entertainment and draw attention during civic forums and media coverage.
Social effects
Residents may see renewed attention on the Trump family. Community groups might host viewing parties or discussions, while others may use the revival as a talking point about celebrity influence and politics.
Cultural relevance
The Apprentice’s return would reintroduce a reality format mixing business competition and celebrity — potentially of interest to entrepreneurs, wineries, and local marketing groups looking at media-driven branding.
Practical applications for residents
For now, reports are early-stage industry talk. Sonoma residents involved in film services, hospitality, or permitting should monitor developments but treat the chatter as speculative until producers or Amazon announce plans.
Reporting notes and sources
This report draws on video of the Oval Office exchange and media reporting. Primary sources include Fox News, the video of the briefing, an additional briefing clip, a shorts clip, and reporting on internal producer discussions at The Daily Beast. No official confirmations have been issued by Amazon, the show’s producers, or representatives for Donald Trump Jr.
